BY APPOINTMENT ONLY
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BY Appointment Only
By Appointment Only is a premium capsule within Ed Hardy, designed for boutiques looking for elevated graphics, upgraded materials, and controlled distribution.
This collection is built to separate from main line — offering stronger statement pieces, cleaner executions, and better long-term sell-through without oversaturation in the market.
Why BAO Works at Retail:
Limited distribution — not overexposed
Elevated graphics with premium detailing
Strong layering pieces (hoodies, zip-ups, long sleeves)
Built for higher price points and better margins
Designed to sit alongside premium denim and footwear