• BY Appointment Only

    By Appointment Only is a premium capsule within Ed Hardy, designed for boutiques looking for elevated graphics, upgraded materials, and controlled distribution.

    This collection is built to separate from main line — offering stronger statement pieces, cleaner executions, and better long-term sell-through without oversaturation in the market.

Why BAO Works at Retail:

  • Limited distribution — not overexposed

  • Elevated graphics with premium detailing

  • Strong layering pieces (hoodies, zip-ups, long sleeves)

  • Built for higher price points and better margins

  • Designed to sit alongside premium denim and footwear